Focus
Working closely with management teams, Robert draws on a wealth of experience to apply an innovative, market-centric approach to marketing Epi-V's high-growth industrial portfolio companies.
Robert professionalises our investee companies' marketing functions, working closely with stakeholders to develop highly effective campaigns that are product-led and centred on driving sales.
Areas of expertise which Robert brings to Epi-V include:
- Working with management teams to evaluate their companies' markets and developing new competitive propositions
- Leveraging his experience in internal communications to establish employee buy-in to drive business change
- Devising campaigns to reposition companies within their target sectors and build positive sentiment
Background
Built upon a highly successful career in international consumer goods marketing, Robert's tenacious entrepreneurial adventures span sectors, disciplines and continents. His bold outlook on life, hunger for learning and willingness to challenge the norm has established a unique depth of knowledge, commercial experience and investment savvy.
Robert has held a series of high profile director level marketing positions (including the pioneering position of opening the Russian market for Philip Morris, Vice President Marketing SPS, Vice President Marketing and Global Brand & Sponsorship Schlumberger), in which his engaging and confident manner has seen him deliver effective marketing campaigns that have driven sales and built notable shareholder value.
Robert's experience includes:
- Creating the brand positioning and marketing plans for SENSA and SPS — which achieved high vale exits and returns to shareholders
- Becoming Schlumberger Brand and Sponsorship Manager within 12 months of joining the company that included being responsible for the exploitation of the Olympics games sponsorship
- Establishing Philip Morris in Russia and gaining 42 per cent market share in four years, creating US$600 million in annual revenues
Personal
Robert regularly takes trips abroad with his wife and two children, proving that his propensity for travel doesn't end outside of business hours. He is a keen skier, diver and distance runner having taken part in the Honolulu, New York, Paris and London marathons. More recently he has switched to Triathlons which has included finishing the prestigious Olympic distance London Triathlon.