A proven recipe for success

Based on our past adventures we’ve discovered there’s a method to the entrepreneurial madness. We call it Breakthrough Entrepreneurship™.

Unravelling the entrepreneurial myth is not an off–the-shelf solution. It doesn’t come in a box. But it is a scaleable and transferable recipe for success.

Now you can use Breakthrough Entrepreneurship™ to define your greatest threat to current market practices and execute the direction, positioning and deployment to create maximum market disruption and realisable value for your innovation.

Market Assessment

The essential gauge of competitive threat, time to market and potential acquirers.

A Big Hairy Audacious Goal (or BHAG)

The broad, all-encompassing and forward-thinking statement of intent.

Strategic Mapping

The detailed roadmap that graphically portrays the tasks required to achieve this vision.

Competitive Market Positioning

The customer centric articulation of the game-changing threat to the market.

Portfolio Management

The strategy to extract emedded value from a disruptive technology and service innovation.

Strategic Marketing Plan

The commercialisation and growth process.

Measurement and Evaluation

What you measure is what you get. A balanced scorecard that enables constant evaluation of the progress against the plan.